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Global Consumer Health Trends and Plant Extract Ingredients

Author : Naturalin Date : March 12, 2025 Click : times
      Globally, over half of consumers are taking a proactive approach to health. According to Innova's survey report: Across food and beverage, leading claims focus on immune, digestive, and gut health. Supplements emphasize immunity, brain and mood, and skin health. 

Immune Health Trends
      In supplements, vitamins and minerals, particularly zinc, lead immune health claims, alongside botanical and herbal formulations, probiotics for boosting immunity through better gut health, and hair, skin, and nail products.
Key plant extracts:

Digestive and Gut Health Trends
      Health trends indicate that gut health remains a major focus in both supplements and food and beverage categories, with growing consumer interest in digestive support. 
Key plant extracts:

Sleep, Energy, and Brain Health Trends
      Supplements lead in launches for sleep, energy, and brain health benefits. Sleep-focused supplements account for 85% of launches, featuring botanical and herbal, melatonin, and essential vitamins and minerals.
Key plant extracts:
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