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Global Consumer Health Trends and Plant Extract Ingredients
Author : Naturalin Date : November 04, 2025 Click :
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Globally, over half of consumers are taking a proactive approach to health. According to Innova's survey report: Across food and beverage, leading claims focus on immune, digestive, and gut health. Supplements emphasize immunity, brain and mood, and skin health.
Immune Health Trends
In supplements, vitamins and minerals, particularly zinc, lead immune health claims, alongside botanical and herbal formulations, probiotics for boosting immunity through better gut health, and hair, skin, and nail products.
Key plant extracts：
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Mushroom Blend Powder
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Fruit Powder
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Tea Extract
Digestive and Gut Health Trends
Health trends indicate that gut health remains a major focus in both supplements and food and beverage categories, with growing consumer interest in digestive support.
Key plant extracts：
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Tea Extract
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Aloe Vera Extract
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Algae products
Sleep, Energy, and Brain Health Trends
Supplements lead in launches for sleep, energy, and brain health benefits. Sleep-focused supplements account for 85% of launches, featuring botanical and herbal, melatonin, and essential vitamins and minerals.
Key plant extracts：
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Ziziphi Seed Extract
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Chamomile Extract
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Valerian root extract
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